M.Com Syllabus

Course Content

1. Unit I

   Introduction of Research: Definition, Meaning, Characteristics, Objective and Motivation Research, Types of Research, Research in Decision Making, Role of Research in Various Areas, Limitations of Research.

2. Unit II

   Formulating Research Problem and Research Design: Identification of research problem, Research Process/Planning Process, Variables, Determination of Hypothesis, Research Designs. Experiment – Meaning, objective, Advantage and Disadvantage; Basic Principles of Experimentation, Experimental Designs.

3. Unit III

   Scaling and Attitudes Measurement Techniques: Attitudes, Attributes and Beliefs, Attitudes Measurement, Scaling Techniques, Types of Scales, Selection of an Approximate Scale, Limitations of Attitudes Measurement Scales.

   Data Resources: Secondary Data – Nature, Sources and Advantages; Primary Data – Nature, Types, Means & Issues in Obtaining Primary Data.

4. Unit IV

   Sampling Plan and Data Collection: Sampling Plan – Universe, sample, Sampling techniques, Sample size determination. Sampling and non-sampling errors. Data Collection – Organisation of field work and survey, Interview – Definition, Meaning, Type, Advantage and Limitation; Questionnaire – Meaning, Purpose, Types, Formulation, Advantage and Disadvantage.

5. Unit V

   Data Presentation, Processing and Analysis: Editing, Coding, Classification, Tabulation, Analysis and Interpretation of findings, Reporting. Application of research in business: Marketing research, Product research, Advertising research.

Suggested Readings

• Dangi, H., Dewan, S., Business Research Methods, Cengage Learning India Pvt. Ltd.
• Mark Saunders, Research Methods for Business, Pearson Education, 2010.
• Mishra (2014). Business Research Methods. Oxford University Press.
• Kothari, B. L. (2007). Research Methodology: Tools and Techniques. Jaipur: ABD Publishers.
• Zikmund, Babin, B.J., Carr, J.C. & Griffin, M. (2013). Business Research Methods (9th Edition). South Western: Cengage Learning.
• Sekaran, U. & Bougie, R. (2015). Research Methods for Business: A Skill Building Approach, 6th ed. John Wiley.

Course Content

1. Unit I

   Strategic Management – meaning, Historical development and significance to Modern Day organisations. Strategic Management Process, levels of strategy in organization.

2. Unit II

   Strategy Formulation – Company's mission, purpose and objectives; corporate strategy – concept, significance and objectives; types of strategies; Environmental and organizational appraisal (Internal & external), techniques of business environment analysis, Strategic alternatives and choice.

3. Unit III

   Business ethics and corporate strategy. Concept of value chain and competitive advantage. Strategy implementation – Designing organizational structure and activating strategies; matching structure and activating strategy, Structural, Behavioral and Functional implementation, concept of synergy.

4. Unit IV

   Strategy Evaluation – Strategic evaluation and Control, Strategic and Operational Control; techniques of evaluation and control. Role of organizational system in evaluation. Current trends in Strategic management – trends in external environment of business, new directions in strategic thinking and new modes of leadership. Role of IT in strategic Management.

5. Unit V

   Business Policy — Nature, objective and importance of business policy; Strategic Management – meaning, Historical development and significance to Modern Day organisations. Strategic Management Process, levels of strategy in organization.

Suggested Readings

• Arthur A. Thompson et al., Crafting and Executing Strategy: Text and Readings, 15th ed., McGraw Hill, 2007.
• Grant, Robert M., Contemporary Strategy Analysis, 5th ed., 2005, Blackwell Publishers, Massachusetts, U.S.A.
• Hitt M.A. et al., Strategic Management, South Western, 2009.
• Ansoff, H. Igor, R.P. Declerck and R.L. Hayes, From Strategic Planning to Strategic Management, Wiley, 1976.

Course Content

1. Unit I

   Strategic Marketing – Meaning, Nature and Historical Perspective, Strategic Marketing v/s Marketing Management, Process of Strategic Marketing Planning.

2. Unit II

   Customer Analysis – Process and a Study of Key Factors Pertaining to the Analysis of Individual Customers and Organisational Customers.

3. Unit III

   Competitor Analysis – Rationale and Process, Types of Competitors – Market Leaders, Market Challengers.

4. Unit IV

   Overview of the Strategic Options Available to Various Types of Competitors; Market Analysis – Dimensions and Process; Environmental and Internal Analysis.

5. Unit V

   Alternative Strategies: Product-Market Strategies – Market Penetration Strategy, Market Development Strategy, Product Development Strategy and Diversification Strategy, Global Strategies.

Suggested Readings

• Aaker, David A., Strategic Market Management, Wiley Publications.
• Kerin, R.A. and R.A. Peterson, Strategic Marketing Problems, Pearson Education.
• Cravens, W. and Nigel F. Piercy, Strategic Marketing, McGraw-Hill Publications, Indian Edition.

Course Content

1. Unit I

   Introduction: Nature, Significance, Scope and status, Concepts; Human resource management functions and objective, new direction in human resource management.

   Human Resource Planning and Procurement: Meaning, Objectives and significance: steps in human resource planning, Forecasts – demand analysis; Quantitative and qualitative aspects of human resource planning; Job analysis and job description.

2. Unit II

   Human Resource Training and Development: Identification of training needs – qualitative and quantitative; Training curriculum planning, Choice of training methodologies; Training facilities and equipment; In-service training; Outside training; Re-training; Advanced training; Designing training programmes; Employee counselling; Executive development programmes; Evaluation of training and development programmes; Career planning and development; Promotion, Transfer and demotion.

3. Unit III

   Compensation Management: Nature of employee benefits – statutory and customary; Wage plans and policies; Profit sharing and incentive plan; Compensation package and terminal benefits; Impact of compensation and employees benefits and organisational effectiveness; Employee benefit programmes.

4. Unit IV

   Performance Appraisal: Nature, Objectives, Limitations – various method – personnel record, Personnel audit, Human resource accounting, job evaluation.

5. Unit V

   Human Resource Organisation: Line and staff relationship, Organisation of human resource department, Styles, Communication – human resource productivity, Morale and motivation, Creating conducive work environment.

Suggested Readings

• De Cenzo and Robbins, Fundamentals of Human Resource Management, 8th Edition, Prentice Hall of India, 2005.
• Decenzo, David A. and Robbins, S.P., Fundamentals of Human Resource Management, 9th Edition, Wiley and Sons Ltd., John, 2006.
• Flippo, Edwin B., Personnel Management, McGraw Hill, Tokyo, 1984-2000.

Course Content

1. Unit I

   Introduction: Meaning and Importance of Operations Research, Production Planning and Control. Learning Curve theory: Learning Curve Ratio, Learning Coefficient, Learning Curve Equation, Learning Curve Application.

2. Unit II

   Linear Programming I – Mathematical Formulation of the Problem, Graphic Solution, Simplex Method – Maximization and Minimization.

3. Unit III

   Linear Programming II – Transportation Problem: Initial Solution, North West Corner Rule, Least Cost Method, Vogel's Approximation Method, Optimality Test, Degeneracy, unbalanced Problems, Maximization Problems.

4. Unit IV

   Assignment Problem: Assignment Algorithm, Unbalanced Assignment Problem, Maximization Problems.

   Queuing Theory: Introduction, Benefits, Single Channel Queuing Model.

5. Unit V

   Job Sequencing: Introduction, Solution of Sequencing Problem, Johnson's Algorithm for Jobs through 2 machines and Statistical Quality Control.

Course Content

1. Unit I

   Introduction: Nature and scope of managerial economics: objectives of a firm, Economic theory and managerial theory, Managerial economist's role and responsibilities, Fundamental economic concepts – incremental principle, Opportunity cost principle, Discounting principle, Equi-marginal principle.

   Demand analysis: individual and market demand function, Law of demand, Determination of demand, elasticity of demand – meaning, importance, Price elasticity, Income elasticity and cross elasticity.

2. Unit II

   Theory of consumer choice: cardinal utility approach, Indifference approach, Revealed preference and theory of consumer choice under risk, Demand estimation for major consumer durable and non-durable products, Demand forecasting techniques.

3. Unit III

   Production Theory: production functions – production with one/two variable inputs, Stages of production, Economies of scale, Estimation of production function, Cost theory and estimation. Economic value analysis, Law of variable proportions, Law of returns to scale.

4. Unit IV

   Price determination: characteristics of different market structures, Price determination and firm's equilibrium in short-run and long-run under perfect competition, Monopolistic competition, Oligopoly and monopoly.

   Pricing practices: methods of price determination in practice, Pricing of multiple products, Price discrimination, International price discrimination and dumping, Transfer pricing.

5. Unit V

   Business cycle: Nature and phases of a business cycle, Theories of business cycle – psychological, Profit, Monetary.

   Inflation: definition, Characteristics and types, Causes and effects of inflation.

Course Content

1. Unit I

   Investments: nature and scope of investment analysis, elements of investment, avenues of investment, approaches to investment analysis, concept of return and risk, security return and risk analysis, measurement of return and risk. Financial assets: types and their characteristics, sources of financial information. Security assets: primary market – role, functions and methods of selling securities, allotment procedure, new financial instruments; secondary market.

2. Unit II

   Public Issue: SEBI guidelines on public issue, size of issue, pricing of issue, promoters' contribution, appointment of merchant bankers, underwriters, brokers, registrar and managers, bankers and allotment of shares. Secondary market: role, importance, type of brokers, trading mechanism. Valuation of securities: bonds, debentures, preference shares and equity shares, fundamental analysis, economic analysis, industry analysis and company analysis.

3. Unit III

   Technical Analysis: trends, indicators, indices and moving averages applied to technical analysis. Efficient market hypothesis: weak, semi-strong and strong market and its testing techniques.

4. Unit IV

   Portfolio Analysis: estimating rate of return and standard deviation of portfolio, effect of combining the securities, Markowitz risk-return optimization, single index model or market model, portfolio total risk, portfolio market risk and unique risk, Simple Sharpe's optimization solution.

5. Unit V

   Capital Market Theory: capital market line, security market line, risk free lending and borrowing, factors models, principle of arbitrage, arbitrage portfolios. Portfolio performance evaluation: measure of return, risk adjusted measure of return, market timing, evaluation criteria and procedures.

Suggested Readings

• Fischer Donald E. and Ronald J. Jordan, Security Analysis and Portfolio Management, 6th Edition, Prentice Hall of India, 2007.
• Frank K. Reilly and Keith C. Brown, Investment Analysis and Portfolio Management, 8th Edition, Thomson, 2007.
• Sharpe William F., Bailey Jeffery V., Alexander Gordon J., Investments, 6th Edition, Prentice Hall of India, 1995.
• Hull J.C., Options, Futures and Other Derivatives, 6th Edition, Prentice Hall, 1997.

Course Content

1. Unit I

   Overview of financial services – overview, environment and importance of financial services in an economy, evaluation and role of financial services companies in India.

2. Unit II

   Securitization concept – securitization as a funding mechanism, securitization in India; merchant banking – nature and scope, regulation of merchant banking activity.

3. Unit III

   Primary Market: Capital Market Investment Institutions – Domestic Financial Institutions (DFI), Qualified Institutional Buyers (QIB), Foreign Portfolio Investors (FPI), Venture Capital, Pension Funds, Alternative Investment Funds. Capital Market Instruments – Equities, Preference Shares, Mutual funds (MFs) – evolution, types, regulation of MFs.

4. Unit IV

   Secondary Market: Development of stock market in India; Stock market & its operations, Trading Mechanism; Block and Bulk deals, Grouping, Basis of Sensex, Nifty, BSE.

5. Unit V

   Securities Market Intermediaries: Primary Market and Secondary Market Intermediaries: Role and Functions, Merchant Bankers, Stock Brokers, Syndicate Members, Registrars and Transfer Agents, Underwriters, Bankers to an Issue, Portfolio Manager, Debenture Trustees, Investment Advisers, Research Analysis, Market Makers, Credit Rating Agencies.

Suggested Readings

• Kohn Meir, Financial Institutions and Markets, Oxford University Press, 2nd Edition, 2007.
• Madura Jeff, Financial Markets and Institutions, South Western Cengage Learning, 8th Edition, 2008.
• Mishkin, Fredrick S. and Stanley G. Eakins, Pearson Education Ltd., 6th Edition.
• Reserve Bank of India – Report on Currency & Finance.

Course Content

1. Unit I

   Indian Banking and its History, Indian Banking Structure, Reserve Bank of India, Banking Regulation System, Banking Innovation in India, Banking Services in India, Financial Reforms in Banks, Banking Committees and Financial Standards, Financial and Banking Current Affairs.

2. Unit II

   Customers' retail banking/Commercial banking Services.

3. Unit III

   Rural Banking, Co-operative Banks, NBFCs and Differentiated Banks and International Banking.

4. Unit IV

   Concept of risk, meaning of risk, classification of risk, types of insurance. Functions and benefits of insurance. Authority and duties owed by agent, Roles and responsibilities of insurance agents and brokers, the code of practice for the administration of insurance agents, termination of agency. Insurance intermediaries duties to policyholders, protection of personal data, issues regarding equal opportunity, prevention of corruption, prevention of insurance fraud.

5. Unit V

   Insurance companies ordinance, Types of insurance business, size of industry, insurance intermediaries. Code of conduct for insurers, guidelines of complaint handling, insurance claims complaints bureau. Insurance Regulatory and Development Authority.

Suggested Readings

• Khan M.Y., Financial Services, 4th ed., McGraw Hill, New Delhi, 2007.
• Dietrich J.K., Financial Services and Financial Institutions: Value Creation in Theory and Practice, Prentice Hall, New Jersey, 1996.

Course Content

1. Unit I

   Financial regulators in India – Role, objectives and functions, importance, Legal status and types of financial regulator bodies for different sectors in India.

2. Unit II

   Reserve Bank of India (RBI).

3. Unit III

   Securities and Exchange Board of India (SEBI), Association of Mutual Funds in India (AMFI).

4. Unit IV

   Insurance Regulatory and Development Authority (IRDA).

5. Unit V

   Pension Fund Regulatory & Development Authority (PFRDA).

Course Content

1. Unit I

   Introduction to international marketing: Nature, Significance, Complexities in international marketing, Transition from domestic to international marketing, International market orientation – EPRG framework, and International market entry. International marketing environment: internal environment, External environment – geographical, Demographic, Economic, Socio-cultural, Political and legal environment.

2. Unit II

   Foreign market selections: global market segmentation, Selection of foreign markets, International positioning. Product decisions: Product planning for global markets, Standardization vs. product adaptation, New product development, Management of international brands, Packaging and labelling, provision of sales related services.

3. Unit III

   Pricing decisions: environmental influences on pricing decisions, International pricing policies and strategies. Promotion decisions: complexities and issues, International advertising, Personal selling, Sales promotion and public relations.

4. Unit IV

   Distribution channels and logistics: functions and types of channels, Channel selection decision, Selection of foreign distributors, Agents and managing relations with them, international logistics decisions.

   International marketing planning, Organizing and control: issues in international marketing planning, International marketing information system, Organizing and controlling, International marketing operations.

5. Unit V

   Emerging issues and developments in international marketing: ethical and social issues, international marketing information technology and international marketing, Impact of globalization, WTO.

Suggested Readings

• Daniels & Lee, International Business.
• Keegan, Global Marketing.
• Varshney & Bhattacharya, International Marketing Management.
• Harvard Business Review, Global Business Review (Sage Publications), Global Forum – ITC Geneva.
• Czinkota, International Business.
• Khurana P.K., Export Marketing.

Course Content

1. Unit I

   Introduction to Consumer Behaviour: Nature and Importance of Consumer Behaviour, application of Consumer Behaviour in Marketing, Consumer Research process.

2. Unit II

   Individual Determinants of Consumer Behaviour: Perception: process, Consumer Imagery, perceived risk. Learning: principles, theories. Personality: nature, theories, self-concept, psychographic and life style. Attitude: Structural model of attitude, attitude formation & change. Motivation: needs/motives & goals, dynamic nature of motivation, Buying Motives.

3. Unit III

   Group Determinants of Consumer Behaviour: Reference group influence: types of consumer relevant groups, factors affecting group influence, application of reference group concept. Family: functions of family, family decision making process, Opinion Leadership and Personal influence. Diffusion of Innovation: Adoption process, Diffusion process.

4. Unit IV

   Environmental Influences on Consumer Behaviour: Social class, Life style Profile of Social class, application to CB. Culture: characteristics, cross cultural understanding. Different types of advertising and their impact on consumer Behaviour.

5. Unit V

   Consumer Decision making Process: Problem recognition, Information Search Process and Evaluation, Purchasing process, Post purchase behaviour.

Suggested Readings

• Bennet and Kassarjian, Consumer Behaviour, Prentice Hall of India, New Delhi.
• Michael R. Solomon, Consumer Behaviour, PHI Learning Private Limited, New Delhi.
• Ramanuj Majumdar, Consumer Behaviour, Prentice Hall of India, New Delhi.
• Loudon and Della Bitta, Consumer Behaviour: Concepts and Applications, Tata McGraw Hill, New Delhi.
• Berkman & Gilson, Consumer Behaviour: Concepts and Strategies, Kent Publishing Company.

Course Content

1. Unit I

   Services and The Economy – The growing influence of services in the economies of the countries around the globe. Services and the Indian Economy: Contribution and Reasons for Growth of Services in India.

2. Unit II

   Services and Its Marketing – Unique Characteristics of Services and Problems Associated with Services Marketing on Account of these. Overcoming Challenges Associated with Services Marketing. Goods-Service Categorisation. Types of Services – Core and Supplementary.

3. Unit III

   Service Marketing Environment and Mix – Prominent Environmental Factors Influencing Service Marketing. A Bird's Eye-View of Service Marketing Mix – Product, Price, Place, Promotion, Process, People, Physical Evidence and Productivity.

4. Unit IV

   Service Quality, Productivity and Recovery – Service Quality – Prominent Models. Service Productivity – Measurement and Productivity Enhancement Strategies. Relationship between Service Quality and Productivity. Service Recovery – Significance. Recovery Techniques.

5. Unit V

   Service Value Enhancement – Service Differentiation – Significance and Techniques. Service Positioning – Ways. Relationship Marketing – Significance and Tools.

Suggested Readings

• S.M. Jha, Services Marketing, Himalaya Publishers, India.
• Baron, Services Marketing, Second Edition, Palgrave Macmillan.
• Dr. L. Natarajan, Services Marketing, Margham Publications, Chennai.
• Thakur G.S., Sandhu Supreet & Dogra Babzan, Services Marketing, Kalyani Publishers, Ludhiana.
• Dr. B. Balaji, Services Marketing and Management, S. Chand & Co., New Delhi.

Course Content

1. Unit I

   Understanding advertising: Concept, Evolution, History, classification, objectives and functions. Advertising and society: ethical issues in advertising, social criticism of advertising, Laws in advertising, Advertising statutory bodies in India.

2. Unit II

   Advertising strategy and planning process, Consumer behavior and advertising research, Advertising agency; types, functions and structure of advertising agency, client-agency relationship; Building of advertising programme – message, headlines, copy, logo, illustration, appeal, layout.

3. Unit III

   Media planning and strategy – development of media plan, establishing media objectives, developing and implementing media strategies, evaluation and follow up of media plan; Budgeting – establishment and allocation, budgeting approaches, Measuring the effectiveness of the promotional program – Market testing, pre testing, post testing, laboratory tests, field tests.

4. Unit IV

   Online advertising: objectives, importance, types and challenges of online advertising, advertising on the internet, measuring effectiveness of internet.

5. Unit V

   Sales Management – An Introduction, Sales Organisation, Sales Functions and Policies. Tasks and Responsibilities of Field Sales Manager. Planning of Sales Efforts – Sales Planning and Budgeting, Estimation of Market Potential and Sales Forecasting, Setting Sales Territories.

Suggested Readings

• George Belch, Michael Belch, and Keyoor Purani, Advertising & Promotion – An Integrated Marketing Communications Perspective, Tata McGraw Hill.
• Kruti Shah & Alan D'Souza, Advertising and Promotions: An IMC Perspective, Tata McGraw Hill.
• Kotler, Philip, Marketing Management, New Delhi, Macmillan India Ltd.
• Kazmi, S.H.H., Batra, Satish K., Advertising & Sales Promotion, New Delhi, Excel Books, 2016.
• Still, Cundiff & Govoni, Sales Management: Decisions, Strategies and Cases, Pearson Education.

Course Content

1. Unit I

   Introduction: Concept, objectives, functions, significance & aspects of Industrial Relations, Emerging challenges of IR in India, Collective Bargaining: Significance, types & Procedure of collective bargaining, Discipline, Misconduct, Disciplinary Action, Types of punishments, Code of Discipline, Domestic Enquiry, Grievance Function in IR: Grievance Settlement Procedure, Industrial Disputes: Preventive & Settlement Machinery in India.

2. Unit II

   Overview of following labour laws —

   Labour laws I – The Factories Act, 1948.

3. Unit III

   Labour laws II – The Trade Unions Act, 1926.

4. Unit IV

   Labour laws III – The Industrial Disputes Act, 1947, The Workmen's Compensation Act, 1972.

5. Unit V

   Labour laws IV – The Payment of Gratuity Act, 1972; Employee's Provident Fund & Miscellaneous Provisions Act, 1952.

Suggested Readings

• Katz, Harry, Kochan, Thomas A., & Colvin, A.J.S., An Introduction to Collective Bargaining and Industrial Relations, McGraw Hill Companies.
• Padhi, P.K., Industrial Relations, Prentice Hall India.
• Sharma, J.P., Simplified Approach to Labour Laws, Bharat Law House (P) Ltd.
• Venkat Ratnam, C.S., Industrial Relations: Text and Cases, Oxford University Press, Delhi.
• Farnham, D. and Pimlott, J., Understanding Industrial Relations, Cassell.
• Salamon, M., Industrial Relations: Theory & Practice, Pearson Higher Education.

Course Content

1. Unit I

   Introduction to CSR: Meaning & Definition of CSR, History & evolution of CSR. Concept of Charity, Corporate philanthropy, Corporate Citizenship, CSR – an overlapping concept. Concept of sustainability & Stakeholder Management. CSR through triple bottom line and Sustainable Business; relation between CSR and Corporate governance; environmental aspect of CSR.

2. Unit II

   CSR – Legislation in India & the world. Section 135 of Companies Act 2013, Scope for CSR Activities under Schedule VII, Appointment of Independent Directors on the Board, and Computation of Net Profit's Implementing Process in India.

3. Unit III

   The Drivers of CSR in India, Market based pressure and incentives, civil society pressure, the regulatory environment in India, Counter trends. Performance in major business and programs. Voluntarism, Judicial activism.

4. Unit IV

   Identifying key stakeholders of CSR & their roles. Role of Public Sector in Corporate, government programs that encourage voluntary responsible action of corporations. Role of Non-profit & Local Self-Governance in implementing CSR; Contemporary issues in CSR & MDGs. Global Compact Self-Assessment Tool, National Voluntary Guidelines by Govt. of India. Understanding role and responsibilities of corporate foundations.

5. Unit V

   Current trends and opportunities in CSR. CSR as a Strategic Business tool for Sustainable development. Review of successful corporate initiatives & challenges of CSR.

Suggested Readings

• Manfred Pohl, Nick Tolhurst, Responsible Business: How to Manage a CSR Strategy Successfully.
• Wayne Visser, Dirk Matten, Manfred Pohl, Nick Tolhurst, The A to Z of Corporate Social Responsibility, 2nd Revised and Updated Edition, May 2010 (ISBN: 978-0-470-68650-8, 504 pages).
• Baxi, C. (2005). Corporate Social Responsibility: Concepts and Cases: The Indian Experience. New Delhi, India: Excel Books.

Course Content

1. Unit I

   Process of recruitment, selection, Sources and objectives of the recruitment.

2. Unit II

   Introduction: Concepts and Rationale of Training and Development; Difference between Training & Development, overview of training and development systems; Training and development policies; linking training and development to company's strategy; Requisites of Effective Training.

3. Unit III

   Training Needs Assessment (TNA): Meaning of TNA, Purpose and Methods of TNA, TNA at different levels, the Need Assessment Process – Organizational Analysis, Person Analysis, Task Analysis, Output of TNA.

4. Unit IV

   Learning Theories and Program Design: Introduction to learning, Learning Theories – Social Learning Theory, Goal Theory, Need Theory, Process of Learning, Consideration in designing effective training programs, organizational learning vs. learning organization.

5. Unit V

   Designing, Conducting & Evaluation of Training Program: Areas of training, Types of training, System's Approach to Training, Training Methods, Make or Buy Decision, Designing a training program, contents & scheduling, study material, selecting a trainer, deciding method of training, Costing & Training Budget, Types of Teaching Aids in Training, Training Evaluation & Methods of Training Evaluation.

Suggested Readings

• Noe, Raymond A., and Amitabh Deo Kodwani, Employee Training and Development, Tata McGraw Hill.
• Rao V.S.P., Human Resource Management, Excel Books Publication.
• Rolf, P., and Udai Pareek, Training for Development, Sage Publications Pvt. Ltd.
• Blanchard, P. Nick, James W. Thacker and V. Anand Ram, Effective Training: Systems, Strategies, and Practices, Dorling Kindersley (India) Pvt. Ltd.
• Jack J. Phillips, Handbook of Training Evaluation and Measurement Methods, Routledge.
• Dayal, Ishwar, Management Training in Organisations, Prentice Hall.

Course Content

1. Unit I

   Basics of Talent Management, leveraging talent, talent value chain, talent management process, Talent Management System – Components and benefits of Talent Management System; creating TMS, challenges of TMS.

2. Unit II

   Talent Planning – Concept, succession management process, Integrating succession planning and career planning, designing succession planning program, talent development budget, contingency plan for talent; building a reservoir of talent. Developing and Retaining Talent – Potential identification and development, integrating coaching, employee retention – motivation and engagement, Return on talent; making outplacement as a part of talent strategy, developing talent management information system.

3. Unit III

   Conceptual Framework of Performance Management; Approaches for defining performance; Performance Measurement: classification of measures/metrics: types of metrics, characteristics of performance metrics and managing metrics.

4. Unit IV

   Employee Engagement – Concept of Employee Engagement, Success Factors to Employee Engagement, Assessing the Levels of Engagement, Managing and Implementing Change in Employee Engagement Practices, War of Talent and Imperatives, Engaging and Building Employee-Employer Partnership in the Digital Age, Workplace Challenges and Strategies for Effective Engagement.

5. Unit V

   Employee retention – objectives, importance, practices and strategy in retaining valued employees and maintaining a positive employer-employee relationship.

Suggested Readings

• Dessler Gary, A Framework for Human Resource Management, Pearson Publication, 7th Edition.
• Dessler Gary, Varkkey Biju, Fundamentals of Human Resource Management, Pearson Publication, 14th Edition.
• Rao V.S.P., Human Resource Management, Vikas Publishing, New Delhi.
• K. Aswathappa, Human Resources and Personnel Management, Tata McGraw Hill.
• Robbins S.P., Timothy A. Judge & Sanghi Seema, Organizational Behaviour, Pearson Education, New Delhi, 13th edition.
• Lance A. Berger, Dorothy R. Berger, Talent Management Handbook, McGraw Hill.
• Hasan, M., Singh, A. K., Dhamija, S. (eds.), Talent Management in India: Challenges and Opportunities, Atlantic Publication.